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Doctor Electric owner, Matt Coccia discussing options

How serious is the issue, and how much will it cost me?

Doctor Electric helps alleviate both concerns, with our highly experienced electricians and a straight forward pricing® guarantee. 


  1. We assess your electrical issue for a standard service fee, and then walk you step by step through our professionally printed, easy to understand menu of electrical repairs and upgrades as well as electrical products and services.
  2. You approve the StraightForward Pricing® for the service.
  3. We get straight to work, and when we finish to your satisfaction, the bill is no surprise.

Let's Chat
Doctor Electric team member conducting indoor electrical inspection

Deluxe, Premium, and Optimum

For panel boxes, whole house surge protection, and smoke alarm installations, we offer three service tiers for our Rochester area neighbors: Deluxe, Premium, and Optimum. We'll discuss the benefits of each option with you and help you decide on the plan that best fits your situation and budget. 


You'll never have to worry about one of our electricians guessing at a price over the phone or having us underestimate the required effort and then shocking you with a much higher cost. Not to mention our straight forward pricing guarantee.


And, with "a la carte" pricing for dozens of everyday electrical services, you can take care of the most critical issues now and wait on other services—without fearing that the price will go up. To make payment easy, we accept checks and major credit cards and offer financing.

Doctor Electric & Upstate Air Safety & Savings Plan

Our Prices Do Change, for the Better

We know that electrical repairs and upgrades can be a big expense, so we offer several ways for homeowners to save money on our visit:


  • Become a member of our Home Protection Plan and you’ll save 10% on electrical products and services required to meet National Fire Protection Association standards, plus receive special discount offers throughout the year.
  • Sign up for our newsletter, with contests in every issue.
  • Visit this site for new customer coupons, and find other offers in your mailbox and phone book.
  • Supply your own lighting fixtures to save 20% on installed lighting.

Financing Available Apply Now

Financing Available Apply Now

Financing Available Apply Now

Financing Available Apply Now

Financing Available Apply Now

Financing Available Apply Now

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Doctor Electric

3240 Chili Avenue STE C8 Rochester, NY 14624

585-428-9198

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